Twitter for business: 9 surefire ways to build your audience

Have you already used Twitter for business?

If you recently started your new online biz, then probably not.

But your product is ready to sell, and your website is also shining on the internet.

But where are the followers? Where are the customers?

Good question.

They don’t come to you quickly.

And if you don’t have new followers then your audience is not growing.

No customers. No money.

Why would people follow you if you have started your online business?

They don’t know you, and you don’t know them.

You’re the only one who can change the unpleasant situation.

And it’s easy because fortunately there are many ways to change your state of anonymous.

I’m sure you have already heard about Twitter, and maybe you have already used this social media platform.

If not, then you need to learn first how to set up a Twitter account for your business like a pro.

As your account is stunning, then you start to bring the customers.

Now you could take the question: How can I use Twitter efficiently?

You have a lucky day because this is the question I’ll answer in this article.

I’m going to show you how to use Twitter for business and how to build your audience to bring traffic to your website.

Just read very carefully, my friend.

1. Generate quality content with goals

Posting on Twitter is easy, and it allows you to share a variable type of materials.

You can share images, videos, gif, texts, polls, links or even live videos.

What else do you need?

But it doesn’t matter which sort of content you use.

The most important to do is to convey value for your followers with every tweet you share.

The goal of your content

Before you would cram your timeline with funny cat videos, you should think about your goals.

Does it belong to your business? Is this cat exciting for others too?

Do you sell stuff for cat owners? Or you just thought that it was funny and wanted to show your followers too.

Does it make it sense?

Not so much.

Using Twitter for business is not about you. It’s about your audience and your customers.

People follow you because they are interested in your topic.

They want to know more about your activity. Learn, have fun and get insight into your passion and profession.

That’s why if you plan your Twitter content and want to share more than your blog posts then take the following questions on your ideas:

Would your message teach people something new?

For instance, there is a post by Kristen Sarah about how you can save money traveling around the world.

Does the tweet teach you something?

Yes, if you’re interested in traveling.

She is a travel and lifestyle blogger hence this post is relevant on her timeline.

Does it convey valuable information your audience?

You know the answer.

Check the post of Air Berlin:

If you are waiting for your flight, then this message is incredibly valuable.

It is such a post that people expect from a Twitter account of an airline.

Or look at the tweet of Udemy:

Scrolling on its timeline you get updates about the new courses. If you learn online, then this is a valuable tweet for you.

Does it get insight into your biz?

People love seeing how the work is running in the backstage.

If you let your audience get an insight into your weekdays, they will engage more likely with you.

Behind the scenes show your followers the human side of your biz.

It can arise sympathy and empathy because they can see that you are also tired, happy, sad and exhausted.

Check the post of Iceland Air:

A bunch of happy employee on the board and in the hall of the airline.

I also want to flight with these glad people.

Does your content make people think or motivate them?

People, who are struggling with the same things what you’re good at coming to you get some inspiration or hope.

Why would you disappoint them if they expect some intelligent thoughts or hints from you?

Nika Stewart is a CEO of a social media agency for entrepreneurs.

She regularly shares motivation quotes with her audience.

If young entrepreneurs visit her Twitter page, they get some power to keep up their work.

I check Nika Stewart’s page daily because I know that I always can read clever thoughts day.

You can also help people in hard times empowering them in your field.

Does it make funny moments for your followers?

Everybody loves laughing.

Humour can fit for almost every business if you use it in a right way.

For instance, there is Animal Hub who shares funny pictures about pets and their owners.

It fits because the main profile is about animals.

If this account would be an insurance company, then people wouldn’t understand the sense of the tweet.

Or the other great example from Austrian Airlines:

It’s great photo with the superstar Chuck Norris and a funny text based on the well-known jokes about him.

Use funny moments in your content if it’s fit to your business and your goal is to make fun.

But don’t overuse it unless your niche is making funny materials.

1. Quality

You already know how to set goals for your tweets, but having goals don’t make fully qualitative your posts yet.

The quality depends on how and what you fill in the content.

What makes a content qualitative?

Be relevant and connect to your business

If you are an online marketing expert like Neil Patel, then people want to see posts about online marketing.

And not political news.

On Neil Patel’s Twitter page, you can find only tweets about his niche. There is no sports news.

This consequence makes Neil Patel’s content qualitative.

People get what they expect.

Write quality text to your posts.

Help people to understand what you want to share with them.

Writing a short text to your posts can clarify what your post is about.

You can take questions to arouse interest.

Take care of your grammar and be sure that your message is clear.

Don’t use only hashtags in your message because if somebody doesn’t know what #TBT is then your text won’t be clear.

Using digits and numbers increase the engagement rate.

People love details and facts.

2. Images

If you use pictures in your posts, then you can get 313% more engagement.

I think you don’t need more motivation to start using images in your content.

People love beautiful photos and pictures. Using them, you can get in average 35% more retweets.

Retweets bring impressions. More impressions lead to getting more followers.

Good deal.

It’s critical to take or choose high-quality pictures like Travel & Pleasure:

You can use more images in one post if you want but take care about the quality, like British Airways:

If you share photos on your timeline, make sure that the image sizes are fit for the dimensions.

You can use Canva very well to prepare your images.

The other compelling opportunity is to share infographics.

People love infographics because they can easier understand a process.

Ipfconline shares almost infographics and as you can see it works well.

This type of content get 3x more like and shares than the other contents on Twitter.

Use infographics if it’s fit for your business.

3. Video

82% of Twitter users love watching video on Twitter.

Using videos is also a great opportunity to give life to your content.

The maximal length of the video is 30 seconds.

You don’t need more because 99% of the users don’t watch them until the end.

Today the cell phones allow you to create quality videos.

I would say if you have the opportunity, then use a video camera or DSLR.

Twitter provides live video streaming option too.

But Twitter is a text-based social media platform and live video is not as so popular as on Facebook or Instagram.

In case of important announcements at your company, you can stream real-time videos.

I’m sure that your success doesn’t depend on this feature.

2. Follow people

Starting to use Twitter for your business is always a challenge. You don’t have a lot of followers, and nobody knows about you.

You can change this situation quickly.

Just begin to follow other users who connect to your business somehow, like:

  • Customers
  • Business partners, suppliers, and vendors
  • Competitors
  • Companies and other firms in the same niche as yours
  • Individuals who follow you and have relevant content for your biz

For instance, I started to follow Sarah Giffen, because she’s a link building expert. It’s connecting to my niche, and I’m interested in SEO.

But never follow more people than the number of your followers.

Why? Because if you follow 4000 people but you have only 50 then your profile looks worthless.

But, Twitter has rules about how many users you can follow. In case of aggressive following, Twitter will suspend your account.

So, don’t follow 5000 people on one day. Anyway, Twitter has a limit how many users you can follow.

If you reach 5000, then you can’t follow more until you have more followers than 5000.

So, after you reached the limit, you must work.

You can use Twitter advanced search to find people more precise parameters.

Following people allow you to see the content they share.

If their posts are not relevant to you, then you can simply unfollow them.

3. Bring traffic to your website

If you learn how to use Twitter, then you’re able to bring more and more traffic to your site.

That is your priority goal on social media.

For today, almost every business has a blog to teach people and build trust.

Fortunately, there are some options on Twitter to redirect the followers to your site.

First of all, it’s crucial to paste the URL of your site in your profile.

Look at my Twitter account:

It doesn’t mean that people will run to check your site, not at all.

But if you always share valuable content then your followers will know more about you with the time.

The other great opportunity to bring traffic to your site using links in your posts.

Maria Johnsen maximised this opportunity:

You can also paste your links into your biography. Look at the bio of Melyssa Griffin:

And the last option is using your cover photo to show people your website, like Kim Garst:

As you see, there are many ways to make visible your site using links on your Twitter page or in your tweets.

The most important rule is, don’t heap with links your followers.

Use two opportunities of those four mentioned above and your page will well-balanced.

Hidden Content

4. Use Hashtags

Using hashtags on Twitter allow you to find topics you’re interested in.

Furthermore, you can help people to find you and your content easier using hashtags on your page.

You can see on Aaron Agius’s profile how he uses hashtags in his bio and tweet.

I recommend people to use only relevant hashtags your posts.

There are many recurring hashtags that you can use smartly.

As you can see the hashtag #TBT is viral. People use #TBT if they want to share a memory connecting to their niche.

Use this hashtag only on Thursday and try to aim a great moment in the past.

Austrian Airlines did it well on a Thursday:

Great photo, excellent text, and a relevant hashtag.

Or look at the tweet of John McGrath motivational speaker:

He used the hashtag #MotivationMonday because he wanted to motivate people. And 11. September 17 was a Monday indeed.

Was it relevant? Of course, it was.

Don’t forget. Twitter users hate if people use many irrelevant hashtags to get extra attention.

Use them smart

5. Communicate as much as you can

There are many options on Twitter to interact with other users.

Talking to your followers is an essential way to build trust with them. People like to feel that you take care of them.

On Twitter, there are five types of messages:

1. Tweet:

It’s a post for all your followers.

2. Reply:

It’s the answer you write to a message you received from other users.

The response is public.

People who follow you will see your “Replying to” message on your stream. @user shows who you want to respond.

3. Mention:

It’s a simple message in that you mention other Twitter users.

4. Retweet:

You can share compelling content of other users with your followers.

5. Direct message, DM:

It’s a private message you can send other users you follow.

6. Create a daily schedule for your tweets

Being active on Twitter is important if you want to build your audience.

If you learn the behavior of your followers, you can find the best times to tweet on a daily schedule.

Try to post at the same time every day, and people will know what time they can expect content from you.

I use Buffer to schedule my tweets every day.

It’s great tool to save time and automatize your content.

7. Connect your Twitter account to your website or blog

If you have already set up your Twitter account for your business,  then it’s time to connect to your site.

For today is crucial to connect your page with your social media accounts.

It’s a great way to redirect people to your Twitter account.

Let me show you three ways how you can do this.

1. Add social media to your site

You can place social media icons on your website or blog.

It’s a most common way to show people that you are also available on social media.

I use twice on my blog the Twitter icon, once in the header and once in the footer area.

But there are other options to do this.

For instance, adding social media to your sidebar is also popular.

Look at the website of Melyssa Griffin who uses this option on her pages.

2. Embed Twitter widget on your timeline

The second opportunity is to embed your stream on your sidebar.

It’s great because people who land on your site can see what you shared on Twitter.

If your content is appealing, people will with greater certainty engage with you.

It’s great, isn’t it?

Twitter provides widgets to use this option on your website.

Do you use WordPress?

There are plenty of widgets from other providers to build in your Twitter timeline.

3. Use share buttons to increase the spreading of your content

If you write a new article on your blog, then you probably want to share it with as many people as you can.

You can help people to share your content adding different share buttons to your pages.

My favorite tool to use share buttons is Social Warfare by Warfare Plugins.

It provides many ways to use beautiful buttons on your site.

I added share buttons to my posts in two places.

Once above the article and once next to the article.

So, people always can share my content while they are reading it.

At the top of the page:

On the side:

Or on the bottom of the page:

8. Create lists

Creating lists on Twitter allow you to organize your followers into specific groups.

I think people start to use lists too late.

If you already have thousands of followers, then it’s harder to organize them into groups.

I recommend using lists when you launch your biz to increase your visibility.

You can create a list like:

  • Customers
  • Partners
  • Individuals who share content you love
  • Other businesses in the same niche
  • Users with whom you talk a lot

When you click on a list, you will see a content only from these people that you added to the group.

You can create private and public lists.

Public list: It allows people to see when you add or delete a member and the other users can follow your list.

Private list: If you create a private list people can’t follow it, and nobody sees if you add or delete a member. It’s only for you.

You can find your lists under your profile:

As you can see I have six groups:

If you want to add or delete a member clicking on the three points next to the follow button you can do it.

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9. Take part and host chats

One of the best option to connect people in your niche is to join or host conversations.

What is Twitter chat?

It’s a meeting.

Like networking events where people talk about certain topics, take and answer questions.

Twitter chats start at a pre-determined time.

To organize the conversations in topics the hosts use hashtags.

You can talk people about topics you love and answer their questions about your business.

How does it work?

It’s easy.

The host or moderator take questions (Q1, Q2) that the participants can answer (A1, A2) or discuss it.

In general, a Twitter chat is one hour long.

It can be difficult to follow the conversation if you are a new participant.

It’s fast, and you don’t know how valid your comments are.

That’s why I recommend taking part a lot of discussions to learn the rhythm of the conversation.

If you already have experience, then you can start to host.

Organise chat in the topics you are good at.

Thus, you can help people to dig into a subject.

Hosting and joining a Twitter chat can help you to get plenty of new followers and build your audience.

Your visibility will grow.

You can use great tools to stay in focus being firstly in a Twitter conversation.

I use TweetChat because it’s straightforward and free.


If you have read this article, then you have got an overview of how you can use Twitter for your business.

It doesn’t mean that Twitter is the best social media platform for you.

But I’m sure, that many businesses could generate traffic from the 317 million Twitter users.

Give it a try. Use it continuously and be authentic.

If you don’t give up and share quality content every day, then you will feel the positive impact on your traffic.

What is your experience with Twitter? How do you use it for your business?

The ultimate guide how to use Twitter for business. 9 surefire ways to build your audience and bring more traffic to your website using Twitter.