Whether you have already set up a Twitter account for online business or you plan to use it, your primary goal is to build your audience.
You have probably heard about Twitter, and you also want to use its advantage.
More followers, engagements, and more traffic to your website.
But maybe you are not familiar with Twitter yet. Perhaps you have a negative experience with it.
Don’t worry about it.
I’m going to help you to set up a Twitter account and show you how to customize it for your biz.
But what is Twitter?
Twitter is a real-time social networking service where people share content and interact with messages in 140 characters.
The global social media research 2017 result shows that Twitter has 317 million users worldwide and it’s still growing.
You can be sure that you will also find your audience for your business.
I love Twitter because I can share many kinds of contents like
- thoughts or quotes
- your articles of your blog
Besides these options, you can join chats to discuss your topics you enjoy.
So, I think there is no reason don’t to use this great social media for your business.
I’ll show and explain you every necessary step.
Set up a Twitter account
Landing on the homepage, you will see the “New to Twitter? Sign up” section. To register you should fill the following fields:
- full name
Right on the top of the page, you can set the language of your account.
If you are ready, then click “Sign up for Twitter.”
Great, keep going on.
On the next page, you get an overview of your details, and you can click the “Advanced options” at the bottom of the page.
You can decide if people can find you searching email address or phone number.
People don’t search using this details so often.
But you don’t want to miss out any chance being visible for your audience.
I recommend leaving it as it is.
On the next page, you can give your phone number.
This information has two roles on Twitter.
The first is for searching as you saw above. The second is a security function.
Twitter tracks the devices you use to log in. If the device changes you need to allow yourself with the verification code getting via SMS.
So, you can avoid that undesired people cause problems on your account.
I prefer to give the phone number.
But keep in mind, that this service can charge you depending on your mobile provider.
If you don’t want to use it, you can skip this step.
Interest and contacts
The next phase is to choose the topics you like.
You can pick a few themes and click on “Continue.”
After choosing your favorite topics, you can import your contacts from your email account.
If your contacts also have Twitter, you can follow them.
Click “Import contacts” if you think your contacts are especially relevant for your biz. If not, then click “No thanks” to go on.
Based on the topics you picked up two steps earlier Twitter recommend some users to follow.
You can catch these people to see how the Twitter timeline works. Later you can unfollow them if they are not interesting for you.
You have almost set up a Twitter account for you.
The last question is if you want to get notified about news in your browser.
It means that Twitter will send push notification even you don’t login your account.
I don’t like it because it irritates if I want to focus.
If you did everything right then, you would see the following page.
At the top, there is a red line with the message that you ought to verify your email address.
Don’t forget it.
And you’re finished! You have set up a Twitter account.
It wasn’t difficult, right?
In the next section, I’m going to show you how you can customise your profile like a pro.
Customize your profile
You have set up a Twitter account for your biz, but you want to bring the best out of this platform.
If you want a lot of engagements, then your avatar has to look professional.
Do you know what I mean?
Let me show you two examples.
What do you think?
Profile A is ok if you don’t want to impress the people who land on your account.
Profile B looks a bit better, isn’t it?
Neil Patel is an entrepreneur, investor, and influencer. He’s an online marketing guru.
I know his face, his job and I can read the valuable content he shares every day.
And he has 269k followers.
About Profile B we don’t know anything, but probably the user doesn’t use it as a business account.
In this article, I want to show you how you can set up a Twitter account for your business.
So, we will aim to customize your profile like Neil Patel aka Profile B.
Let’s start it.
1. Profile photo
Having a sharp profile picture is crucial.
If you don’t have the opportunity to take self a picture, I recommend going to a photograph once.
It costs maximal $15, and you can be sure that you get excellent quality.
If you have a DSLR camera, then somebody can also take a photo of you.
Pay attention to the background. It’s essential.
Try to choose a bright and not cluttered wall because you want to be in focus and not your kitchen behind.
I recommend smiling a bit on the photo. Not foolish just authentic.
You intend to impress sympathetic and reliable.
Depending on what kind of business you have there are two options to use as a profile image:
You are in the focus
Entrepreneurs or business owners often have an own Twitter profile with their real name.
Nonetheless, they founded a startup or produced a product like an application they stay in focus.
Look at the profile of Marsha Collier. She is an author of 48 books and has a website coolebaytools.com.
Marsha Collier didn’t change her account to “Cool Ebay Tools” because people wouldn’t know immediately who this page belongs to.
She has a great profile photo. She’s smiling, and there is nothing chaotic in the background.
So, it’s essential if you use your name to the Twitter account then you should use a photo of you.
And not about your book, app or cat.
Don’t grimace or make funny faces except you are a humorist.
Your company or product are staying in focus
It can happen that you build a business with your friends or you cooperate with another expert.
But it doesn’t mean that you don’t need to take care of a stunning profile pic, not at all.
In these cases, people use mostly a logo as profile image.
If you don’t have a logo yet, then you can create one yourself using tools like Photoshop or Canva.
But if you’re not a born designer, no problem.
A remarkable logo can help spread your brand on social media.
Look at the avatar of the Entrepreneur business magazine:
You know probably Shell. If you see just the logo, you know that it’s the famous energy company.
Think about if you searched Shell’s Twitter account and you would see a photo of a chiwawa.
You wouldn’t be sure that you found the energy company you searched.
If you start your biz then take care of your logo or profile photo.
And the visitors recognize you by quality.
Add your profile photo.
If you have a stunning profile picture, you can add it to your Twitter avatar.
It’s possible to change the image using the menu at the top of the right side choosing profile.
2. Cover photo
The cover photo gives you more freedom to show people more of your business.
Why wouldn’t you take advantage of this opportunity?
You have more place to give a creative shot to your Twitter avatar and give extra information for your audience.
The principle is that the cover picture should harmonize with your profile photo and with your brand.
Look at the cover photo of Uber:
Are they harmonizing? How much more so.
Here are two other examples if the person is staying in the focus of the biz.
Melyssa Griffin is an entrepreneur who teaches people to build their audience.
You can see how the profile photo and the cover image are harmonizing. It looks good.
Another great example is Neal Schaffer. He helps businesses to grow their audience and profit.
Do you see how did he fully utilized the interface giving much more information about his activity and product?
Try to find the smooth transition between your cover pic and profile photo plus provide some extra information if it’s possible.
But don’t exaggerate.
Don’t use more text on the background than Neal Schaffer because it’s not the way you want to sell your products.
People would think you’re an aggressive salesman.
You don’t want it.
Be friendly impressive.
Let’s me show you how to can add your cover image.
First of all, the dimension of the cover photo is 1500 pixels wide and 500 pixels tall.
You can use Canva to prepare your images to Twitter cover.
If you want to add a cover photo, you need to navigate again to your profile and click “Edit Profile.”
Add your header photo to your Twitter avatar.
After you set up your images on your Twitter account, then it’s time to introduce yourself, your company, your purpose or abilities.
I know you could write 2000 words, but Twitter is not so generous with its users.
You have 160 characters in all to accomplish this challenge.
It’s not too much.
But believe it or not, you’re also able to summarize so shortly what you do, what you are good at and what your biz provides.
It’s critical to write the right keywords because people will read this section after the first visual shot.
But you don’t need more to impress your visitors.
For instance, read the introduction of Aaron Agius. He’s an SEO expert and content marketer.
Landing firstly on his profile, you will know that he works in the marketing field and help people to build their online presence.
If you searched a content marketer reading this introduction, you would know that you’re probably in the right place.
Or here is Liz Harris recipe developer, photographer, and writer. She loves eating.
There is no question what her passion is.
Seeing these examples, you already know which is the right direction.
How can you write such an impressive bio?
Answer the following questions before you start to write:
What do you do? (Journalist)
What is your passion? (Love being on spot)
What is your goal? (I want to inform people about political news)
What are you good at? (reports and articles)
What do you love? (Love writing and photography)
What do you provide? (I have e-book about last ten years’ best reports of mine)
Where do you work? (BBC)
And after you answered the questions you can write something like this:
Political Journalist at BBC. Love being on spot, writing, photography.
Passionate to bring hot stories. E-book about 10 years’ best political interviews.
140 characters can be compelling if you use each one well.
Don’t forget. Be always honest.
Besides words, you can use hashtags and emojis too.
In my opinion, emojis are not professional to use, but hashtags can be useful.
As you have seen the bio of Aaron Agius, he also has a hashtag in his biography too.
People are searching on Twitter the keyword SEO can find Aaron Agius in the first line of the people section.
He used the SEO hashtag twice on his profile. Once in the biography and once next to his name.
I don’t think that the number of followers depends on the hashtag usage on your profile.
Of course, you can use them if it doesn’t look overused or out of place.
You can write your bio under the profile settings.
4. Location, website, birthday and theme color
Your profile looks already very nice, isn’t it?
There are some little things that you can use to perfect your page.
Don’t waste your time. Let’s finish your Twitter avatar.
So, under the biography, there are four fields, location, website, birthday and theme color that you ought to fill out.
We’re living in a digital world. Location independent lifestyle. People would think it doesn’t matter where you are physical because you are available online.
You can work online, consulting and have meetings.
Nonetheless, I recommend people to give the location details too.
Many customers prefer to negotiate personally. These people will search experts probably local or not far from their biz location.
So, if you live in Los Angeles, then providing your location can improve your chance being contacted in LA.
On the other hand, your profile looks richer giving more details.
Fortunately, you have the opportunity on Twitter to show the address of your site.
It’s the gate between the social media users and your business.
If your content valuable, interesting or funny people want to know more about you.
Don’t cause a disappointment.
Every user who clicks on your website can be a customer in the future.
Giving this information for the reason as mentioned earlier is good.
But it’s not necessary, and you don’t have any disadvantage if you don’t give it.
It’s up to you.
The theme color can help you to have a harmonize more your Twitter avatar.
You can use the default colors or use an HTML color code as well.
I think this opportunity is not so popular more.
People can improve the visual impact on their Twitter profile in particular niches like fashion or design.
Now you have set up a Twitter account, and you have already customized it well.
You can start to create valuable content for your audience.
It’s awesome, isn’t it?
So, if you have already posted tweets, then it’s time to analyze them how they perform.
If you want to be successful on Twitter, then you will need a social media strategy.
What, when, how often to post.
Firstly you need to spend more time with your audience and analyze which content they like and when they engage with you more.
Twitter Analytics is one of the best tools to analyze the performance of your content.
Let me show you how it works.
Click on your profile, and you can find Analytics.
On the first page, you can see a monthly summary. The page updated daily.
The following information is available for you:
- profile visits
The summary shows you the actual statistics comparing with the results of the last month.
Switching to the Tweets page, you will see the especially relevant statistics. You can set anytime the period yourself too.
You can see which of your Tweets performed the best in the last time.
The most noteworthy view is the “Top tweets”:
Using this information, you can change your content strategy and post more kind of content which played better in the past.
The results can help you to understand better the need for your audience.
On the right side, you can see categorized graphics, like:
- engagement rate
- link clicks
On the audience page, you can get more insights into the interest of your followers.
Checking regularly these charts you can learn about your audience and change your content strategy if it’s necessary.
On the events page, you can see the upcoming events around the world.
Why does this information matter?
Because you can take the advantages of preparing your content for events like Halloween, Christmas or even Super Bowl.
People love up-to-date materials, and you can almost always find the connection between the popular events and your business.
For instance, if you are a food blogger on Halloween you can post articles about food from a pumpkin.
Or on the day of the Super Bowl, you or your team get dressed football shirts and take a photo of it.
Using the appropriate hashtags, you can impress more people with event-based tweets.
Don’t forget that building a successful strategy takes time.
Using Twitter Analytics, you can know more and more about your audience.
As you have seen to set up a Twitter account is not difficult.
I hope this article could help you to start to use Twitter for your business because it’s an exceedingly powerful social media platform.
But it takes time to know your audience and hence to create a great social media strategy.
If you use Twitter consciously and continuously, then you can bring more traffic to your blog or website.
If you didn’t use it so far, then it’s time to start immediately.
Have you had success with Twitter? What are your experiences with it?