If you’re not a native speaker, it doesn’t mean that you can’t create compelling blog content in English.
I can understand your intention because my mother tongue is English neither.
I’m Hungarian, and I live in Germany. I don’t have a chance to speak English on my weekdays.
Nonetheless, I always wanted to write in English to reach a bigger audience.
I desired to create something valuable on the primary language of the world.
And probably this is your goal too if you’re reading this article.
I must admit that writing an article takes me double time than for the other native speakers.
But it’s ok. I have a handicap.
I need use tools to check my grammar and search a lot of expressions in other articles to verify my sentences.
But I still think writing on a foreign language is not a barrier to create compelling blog content today.
Today people want to get values and not literary language.
They need actions, images, recommendations, and solution for their problems.
They want to know something new and not just enjoy the melody of your sentences.
I have read many times a blog post that wasn’t excellent like an article of Neil Patel, but I got the answer to my questions.
And I was grateful for it. Somebody solved my problem, and that’s the point.
So, I’m sure, to write like Shakespeare is not the priority.
Your voice, the value you provide can balance the imperfection of your writing.
Besides, it’s not enough to draw up sentences, but the whole content must work at the end of the process.
After I wrote a new article, I spend one-two extra days before I publish it.
The writing is just 15% of the whole work.
In this article, I tend to show you how to create a compelling blog content even if you’re not a native English speaker.
So, if you’re also struggling to come up new posts in English then keep going to read.
Hopefully, you can get something valuable.
1. Find an evergreen topic
The first step to pick a keyword that people frequently search on the internet.
If you found the keyword, you can start to brainstorm about the title.
It’s easy because there are many online tools to find the next blog post idea.
The goal is to keep the race with your native speaker competitors.
Thus, it’s better to work out an evergreen topic than a date-oriented topic.
Because evergreen content is always relevant for your audience.
It provides solutions for their problems, answer their questions or gives information.
Evergreen content can be:
• How-to articles and tutorials
• Answer for asked questions
• Top tips
In this case, people will pay attention to the value and not to the imperfection of your writing.
Okay, they will see it too, but if they got what they want, then the readers will be satisfied and happy.
This option doesn’t guarantee that you can avoid getting critic of your audience.
But you have more chance to create something outstanding.
2. Write the draft
If you have the topic you want to write about, then it’s time to grab your keyboard.
You sit down, and the white, bright screen is staring at you.
I don’t know what is worse than being face to face with the white screen and find out the first sentence.
I hate it.
But I recommend don’t overthink this step and begin to write all your thoughts about the topic you took.
Don’t worry about how idiot sentences you pen, just do it.
The point is to generate something about your topic.
I know, it’s not easy because we dream about to create immediately the perfect content after an hour. Just click the publish button.
But now you need let out the thoughts and before you would click the publish button anywhere, go to sleep.
Later you will edit the raw text, and that will be the real work.
I do the “just writing” step every day. If you would know what I write firstly
Sometimes I understand my sentences neither.
So, after you wrote out everything you wanted about the topic, then it’s time to sleep.
Yes, indeed. You’re tired, and you can’t assess your text objectively.
In my opinion to sleep between the content creation steps is the best what you can do.
On the next day, your mind is clear, and you can better analyze your sentences.
Good morning. Now comes the biggest part of the process, the editing.
You must face the terrible text you wrote yesterday.
But honestly, for me, this part is much easier than start to compose a new article because I already have a basis.
So, what you need to do.
Put the text into the great editor tool Grammarly and fix the grammar errors firstly.
I love Grammarly because it helps me in the following points:
• grammar errors
• overused words
• contextual spelling
• sentence structure
• vocabulary enhancement
Grammarly can help you to fix your errors in the first line, but it’s not perfect.
You shouldn’t believe everything that the tool recommends you.
Sometimes it makes other confused sentences. So, it’s critical to check every sentence.
If you’re unsure on an expression or word, then you can use Google to check them.
Just put your phrase into Google, and you can see immediately that Google tries to help you.
Another method is to put your text in quotation marks on Google and search:
On the first page, you can see results that include your expression.
You can be sure that so many websites don’t mistake.
When the grammar is fine, you can insert the text into the next tool, the Hemingway App.
It’s a free online tool. It helps you to improve the readability pointing the long and confusing sentences.
On the left side, you can see five sections that you need to check.
For instance, if the sentence is “hard to read” or “very-hard-to-read” it’s worth it to cut it to two shorter sentences.
I recommend using a lot of paragraphs and short sentences rather.
Your blog content will be more readable, and you don’t need to struggle with long, confusing sentences.
You want people to understand what you write and don’t play an enigma with them.
4. Use images
Great, the text is finished, but it’s not as good as an article by Darren Rowse.
No problem, you have some other tools in your hand to improve the user experience on your site.
People love pictures and actionable content.
In average, a blog content with images gets 94% more traffic than articles without pictures.
They want to see what you write about.
It’s an excellent opportunity to get the help of the high-quality images.
Maybe the quality of your text would be below the standard, but with pictures together you can get a higher level.
For instance, if you write about a tool or a website then show on pics or in a video what you mind.
As I showed you above what you can see on Google if you search an expression.
Many websites offer free quality images to download. Use them if they relevant for your article.
5. Optimise your blog content for SEO
Great. Your text and images are shining. Now, the last step is to optimise your article for SEO.
Yes, it’s not just a task for the not native speakers but for everybody who wants to create a compelling blog content.
Your goal is to bring the best out of your post. Optimising your article for SEO can help people to find you it easier.
It doesn’t depend on how well you can play with words.
First of all, check your keyword usage that you chose at the beginning of the process.
You should use it in:
• in the title
• many times in your article
• headlines (h1,h2)
• the name the image files (twitter-for-business.jpg)
• the alt text of your pictures
Verify if you have written a clear meta description to your article.
I use on my site Yoast plugin. It’s one of the best SEO tools that you can install on your WordPress site.
The goal is to keep the “readability” and “keyword” sections green. If you got it, then there is only one step more before you should publish your article.
6. Read and check your grammar again
Before you would publish your new article, it’s critical to re-read it.
I usually sleep again, and I do the last checks on the next day. I always have another expression if get up in the morning and I notice the errors faster.
If you have any native speaker friend, you can send them for the last check on it.
If you’re satisfied with your result and you’re sure that people would understand everything, then you can publish it.
If you’re not a native English speaker is not an obstacle to jump into the blogging world.
You need a bit work more and pay more attention to your writing.
But as I mentioned above the success doesn’t depend only on your writing skills.
In my opinion, the recipe to create a compelling blog content is the simplicity. People are searching on the internet answers and solutions for their problems.
Thus your article should provide value and not sparkle formulated sentences.
I know it’s not easy to accept it because I also struggle don’t to write long sentences.
But you can have more chance to be successful if you write more often simple than rarely and complicated.
What is your experience with writing a foreign language? What would you offer the other not native speaker bloggers?